Disconnect Between Perceived Jobs and Future of the Industry a Major Coastal Challenge

The Truck Loggers Association (TLA) recently commissioned a public opinion poll to better understand public sentiment towards the forest industry – and some of the findings are concerning. Most notable is the “disconnect” between the perceived future of the industry (most are optimistic) and the perceived existence of forestry jobs (most believe there is a shortage of jobs).

Truck Loggers Association

The Truck Loggers Association (TLA) recently commissioned a public opinion poll to better understand public sentiment towards the forest industry – and some of the findings are concerning. Most notable is the “disconnect” between the perceived future of the industry (most are optimistic) and the perceived existence of forestry jobs (most believe there is a shortage of jobs). Our concern lies in the fact that at a time when our members and other forest sector employers are growing and looking to fill thousands of positions, prospective workers in our coastal communities are looking elsewhere.

So what’s going on and why do we care?

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