Forest certification is becoming an important tool in balancing resource sustainability and economic viability, but there is growing confusion in the marketplace over certification standards and eco labels. According to a new report by the American Consumer Institute (ACI) Center for Citizen Research, that confusion could be driving up prices by as much as 15 to 20 percent for consumers who are willing to pay more for sustainable wood and paper products but may not actually be getting something that is better for the environment.
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