CRD to beef up crisis communications with new plan

The Cariboo Regional District now has a formal communication plan in place for all crises, emergencies or disasters.

“One of the recommendations from the Cariboo Chilcotin 2017 Wildfires Report, and a subsequent business plan goal for the communications department, was to create a crisis communication plan for the CRD,” said Emily Epp, manager of communications.

The plan was developed by Tim Conrad, of Butterfly Effect Communications in consultation with the CRD.

“Based on a lot of the resources and things we’d already developed, through our emergency response, Tim pulled it all together in a plan and then we made some edits,” Epp said.

The plan will be a “great tool” and “hands-on” guide so that anyone at the CRD can use it to respond to a crisis, she said, noting it is already being implemented.

“It is really good because it won’t be just in one person’s head, but everyone can be prepared. It helps us ensure our communication is held at our regular standard right away.”


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IMAGE: Ministry of Forests, Lands, Natural Resource Operations and Rural Development representatives Deborah Wytrykush (left), regional entomologist, and Kristine Wilker, stewardship officer brought an example of Douglas-Fir Beetles at work to the Cariboo Regional District board meeting on Friday, May 24 where they gave the board an update on bark beetles in the Cariboo-Chilcotin. Monica Lamb-Yorski photo