Geo-Traceability: A New Marketing

This past week saw BC Wood and FPInnovations sponsor a well-received traceability workshop attended by a wide range of industry manufacturers and related Forestry based associations. The workshop broached the subject of the potential role of traceability systems, like ThisForest, as a marketing tool and as an addition or alternative to certification.

With consumers becoming increasingly interested in the origins and supply chains involved in a product, traceability systems are seen as an effective marketing tool, showcasing sustainable business practices and the heart of the company itself.

Feb 26, 2013
BC Wood

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